K
Lovely chocolate shop! I love the white chocolate crème brulee. Prices are accurately shown for each cake, as seen in the photos attached. Love the packaging. Friendly and helpful staff. …
Location: 10 Sinaran Dr, #01 - 14, Singapore 307506
Floor 1 · Square 2
Artisan chocolate cake and dessert brand at Square 2, known for rich chocolate cakes and ice cream.
Artisan chocolate cake and dessert brand at Square 2, known for rich chocolate cakes and ice cream.
Awfully Chocolate is a Singaporean dessert brand with an outlet at Square 2 in Novena, celebrated for its indulgent chocolate cakes and dark chocolate ice cream. Founded in 2004, the brand has built its reputation on a simple philosophy: focus on chocolate and do it exceptionally well. The signature All Chocolate cake layers dense, fudgy chocolate sponge with rich ganache, whilst the Dark Chocolate Truffle cake offers an even more intense cocoa experience. The Novena Square 2 outlet serves as both a retail kiosk and a cake shop, where customers can purchase whole cakes for celebrations or individual slices and ice cream for immediate gratification. Awfully Chocolate also offers customised birthday cakes and seasonal specials, catering to the gifting and occasions market. The brand has expanded across Singapore and internationally, but its core commitment to premium chocolate desserts remains unchanged. For residents and visitors in the Novena area, the Square 2 outlet provides convenient access to some of Singapore's most beloved chocolate treats in a relaxed neighbourhood setting.Based on 85 Google reviews
Based on customer ratings
Based on customer ratings
No negative reviews yet.
K
Lovely chocolate shop! I love the white chocolate crème brulee. Prices are accurately shown for each cake, as seen in the photos attached. Love the packaging. Friendly and helpful staff. …
Jeremy Lim
Rich chocolate ice cream with helpful staff. 6.80 for 1 scoop, 10 for 2. Decent pricing.
B H Yap
It's Surprise to see quite a few bad reviews. Today service is good. I did not manage to get hold of a young Muslim staff name. She is friendly and helps me to reserve a last Valentine Cake for me. I managed to rush it down to get it. Smooth transaction, awesome.
HC L
There was no seating at this branch so we had to buy back. Packaging was good- one cake fitting one box. Not environmentally friendly but it was easier to eat straight out of a small box. The creme brûlée was good. The crusted sugar top was …
Melissa Yong
I ordered a croquembouche for my husband’s birthday online and did a collection at this outlet. …
Awfully Chocolate Novena Square 2
Awfully Chocolate Storefront
Modern interior storefront with black awning displaying 'awfully chocolate' in white lettering. Glass display cases showcase chocolates and pastries on a light wood counter. Shelves behind the counter hold various products under lighting. A yellow sale sign is visible. To the right, cardboard boxes labeled 'awfully chocolate' are stacked. Adjacent store has illuminated Chinese characters and 'TAI CHE'. Exit sign visible to left.
Awfully Chocolate Product Packaging
A black gift box tied with gold ribbon featuring the brand name 'awfully chocolate' and taglines 'BORN IN SINGAPORE MADE BY HAND'. The box is placed on a brown paper background with partial printed text visible above it.
Chocolate Cake
A round chocolate cake with glossy chocolate frosting, placed on a white plate atop a paper towel on a gray countertop. A red smartphone is partially visible in the upper right corner.
Chocolate Shop Interior
Modern interior with a light wood counter, glass display case, and shelves stocked with chocolate products. A vertical illuminated sign reads 'awfullychocolate'. The floor has herringbone tiles, and the walls feature marble and wooden paneling. No menu or printed materials are visible.
Chocolate Birthday Cake
A tall chocolate cake tower with layers of chocolate-covered cream puffs, topped with a chocolate leaf design. A gold plaque reads 'Happy Birthday' with 'awfullychocolate' underneath. The cake sits on a golden plate on a woven table mat in an indoor setting with bookshelves and abstract art on the wall.
Cake Display Case
Glass display case filled with assorted chocolate cakes and truffles, labeled with names like 'Chocolate Rum & Cherry' and 'Salted Butterscotch Brownie'. Behind the counter are framed diagrams of cake layers on the wall. The interior has a modern aesthetic with white tiled walls and gold-toned stands.
Inside a Chocolate Shop
Interior view of a chocolate store with customers at the counter, staff attending to them, shelves stocked with products, and decorative elements like red foliage. The shop features modern design with marble walls and bright lighting.
Creme Brulee at Awfully Chocolate
A close-up shot of a creme brulee dessert in a white rectangular dish with "awfully chocolate" printed on the side. The dessert has a caramelized top. The background shows dimly lit interior with furniture, tables, and ambient lighting, suggesting an indoor dining or café setting.
Chocolate Shop Interior
Interior view of a chocolate shop with glass display case showcasing various cakes and chocolates. A digital screen displays an advertisement for 'all chocolate cake'. The counter is made of light-colored stone, and the wall behind has marble-like texture with partial branding. Staff are visible behind the counter.
Caramel Crème Brûlée Display
A row of rectangular caramel crème brûlée desserts in white ceramic dishes on a light-colored countertop. A wooden sign partially reads 'awfully chocolate' and 'WHITE CHOCOLATE CRÈME'. In the background, other desserts including a large brown cake and stacked layered cakes are visible with a label reading 'CARAMEL BRITTLE & SEA SALT CHOCOLATE CAKE'. The setting appears to be an indoor dessert display counter.
Hand holding chocolate dessert in black box
A hand holds an open black box containing a scoop of dark chocolate ice cream with a spoon inserted into it. In the background, there is a glass display case filled with various chocolates and mooncakes. A sign above reads 'awifi' and mentions 'Chocolate Truffle Mooncakes'. The setting appears to be inside a shop or café.
Awfully Chocolate Storefront
Interior view of a modern chocolate shop with white counter, black signage displaying 'awfullychocolate', customers wearing masks, a delivery rider in green uniform passing by, and an overhead directional sign indicating taxi and shuttle services.
Chocolate Display Counter
A display of chocolate cakes on a marble countertop with price tags. Items include 'White Chocolate Butterscotch Block' and 'Super Stacked Chocolate Cake', both priced at $9.90. A small sign reads 'The Cake That Started It All.' The setting appears to be an indoor bakery or café counter.
Awfully Chocolate Storefront
Interior view of a chocolate shop with white tiled counter and display cases under bright lighting. The sign 'awfullychocolate' is illuminated above the counter. A person walks by on the right. No menus or printed materials are clearly visible.
Chocolate Display Case
A glass display case showcasing various chocolate products with price tags on a marble countertop. A central cake is displayed in a golden stand with the label 'The Cake That Started It All.' Multiple types of chocolates are arranged neatly with descriptive labels including 'Triple Chocolate Almond,' 'The Opera House,' 'White Chocolate Butterscotch Block,' and 'Super Stacked Chocolate Cake.' The background shows a reflective surface with faint lighting.
Interior display of chocolate shop
A glass display case filled with assorted chocolates and branded boxes. Above the counter hangs a large promotional sign featuring a scoop of dark chocolate ice cream with text: 'hei 黑 IS BACK, BETTER AND DARKER THAN EVER!'. The wall behind is clad in herringbone-patterned wood tiles. A customer is partially visible on the left. No menu or storefront signage is visible.
Two Dessert Items in Boxes
Two open cardboard boxes containing desserts on a patterned tablecloth. One box holds a long rectangular crème brûlée with caramelized top. The other contains a slice of layered chocolate cake with whipped cream and a golden foil base, accompanied by a small orange spoon. No shop front or menu is visible.
Chocolate Product in Box
A chocolate-covered dessert with a wooden stick labeled 'awfullychocolate' inside an open cardboard box on a wooden surface. The product appears to be a rectangular bar or slice of cake covered in dark chocolate and nuts. No shop front, menu, or printed material is visible.
Awfully Chocolate Store Interior
Interior view of a chocolate shop with illuminated neon sign reading 'awfullychocolate'. Glass display cases showcase various chocolates and cakes under warm lighting. A counter area has payment terminals and printed materials including QR code flyers. Behind the counter, a monitor displays images of products. The walls are tiled in white and textured grey.
Table Setting with Wine and Truffles
A table setting featuring a bottle of KWV Cabernet Sauvignon wine, a glass of red wine, and two open boxes of awfully chocolate gorgeous truffles. The scene includes a floral-patterned tablecloth and a remote control in the background.
Chocolate Product
A round chocolate dessert in a gray container with gold foil lining the base. A red decorative sticker featuring Chinese characters '恭喜发财' (Congratulations, Get Rich) and the text 'awfully chocolate' is affixed to the top.
Chocolate Cake Slice
A slice of layered chocolate cake with glossy chocolate icing sits in a cardboard box. The box has partial text 'chocolate' on its side. The cake is partially eaten, showing multiple layers. The interior of the box shows smeared chocolate residue.
Awfully Chocolate Storefront Interior
Interior view of a chocolate shop with a black sign reading 'awfullychocola' above the counter. Display cases showcase various chocolates and macarons. Shelves behind display packaged products and promotional materials including 'Beautiful & Delicious Mid-Autumn Gifts'. A person's hand holding a white bag is partially visible on the left.
Cake Slice in Box
A partially eaten chocolate cake with white frosting and caramel drizzle sits inside a cardboard box on a patterned tablecloth. A spoon rests nearby. The focus is on the dessert's texture and layers.
Chocolate Cake
A round chocolate cake with glossy dark chocolate frosting sits on a silver cake board inside a brown cardboard box. The surface has smooth, slightly textured ridges from the icing. No branding or shop signage is visible.
Chocolate Display Case
A glass display case filled with assorted chocolate desserts including cakes, logs, and bars on stands. A promotional sign for 'The Adorable All Chocolate Log Cake' is visible. Red berries decorate the foreground. The setting appears to be an indoor bakery or dessert shop.
Awfully Chocolate Product Packaging
A black and gold branded box containing chocolate products with the logo 'awfullychocolate' and tagline 'SINGAPORE'S FAVOURITE CHOCOLATE'. The packaging is open on a speckled granite countertop, showing wrapped chocolates inside.
Slice of dessert in box with fork
A single slice of dark chocolate tart or cake rests in a white cardboard box, accompanied by an orange plastic fork. The dessert has a crumbly dark crust and a smooth, glossy top layer. Crumbs are scattered around the base of the slice and on the fork. The lighting is warm and indoor.
Chocolate Display Case
A glass display case with illuminated edges showcasing various types of truffles and chocolates on multiple shelves. Labels indicate flavors like Dark Chocolate Truffle, Double Espresso Truffle, Champagne Truffle, Hazelnut Truffle, and Peanut Butter Truffle. A cartoon character logo is visible in the top-left corner. Reflections of customers and interior lighting are visible on the glass.
Cake Display Case
A glass display case filled with various cakes and pastries, each labeled with names like 'Super Stacked Chocolate Cake' and 'Salted Caramel Chocolate Cake'. The top shelf holds layered and rolled cakes, the middle shelf features round cakes including a crème brûlée and chocolate peanut butter cake, and the bottom shelf displays sliced items such as chocolate tiramisu, Nutella tart, flourless chocolate cake, salted butterscotch brownie, and chocolate mille crêpe. A cartoon mascot head is visible in the upper left corner of the frame.
Inside a chocolate store
Customers are shopping inside a chocolate shop with shelves displaying products. A woman in a headscarf is handling an orange box at the counter. The wall has 'awfullychocolate' signage. Promotional signs include 'GIFT THE VERY BEST THIS CHINESE NEW YEAR'.
White Chocolate Crème Brûlée Display
A row of white chocolate crème brûlée desserts in rectangular ceramic ramekins on a marble countertop. A wooden sign in front reads 'awfully chocolate' and 'WHITE CHOCOLATE CRÈME BRÛLÉE $9.90'. The setting appears to be an indoor dessert display case or counter.
Chocolate Cake
A layered chocolate cake with a caramelized top, partially sliced, displayed on a gold plate inside a cardboard box. A black tag reads 'aviruly chocolate'. The setting appears to be an indoor counter or display area.
Awfully Chocolate Box
A black box with white text reading 'awfully chocolate BORN IN SINGAPORE MADE BY HAND' sits on a countertop. Above it is a silver electric kettle resting on a cork coaster inside a beige tray. The floor below is light-colored tile.
Awfully Chocolate Store Interior
Interior view of a chocolate shop with a prominent 'awfullychocolate' sign above the counter. A decorated Christmas tree stands near the display case, adorned with a large red bow and star. Shelves behind the counter hold various chocolate products in boxes. A customer is seen browsing items on the left. The counter displays gift boxes and promotional materials.
Cake Display Case
A glass display case filled with assorted desserts including cakes, tarts, and chocolate bars. Some items are labeled with names like 'White Chocolate Crème Brûlée' and 'Opera'. A Christmas-themed chocolate tree is displayed on a stand. The background shows reflective surfaces and lighting. No shop front or menu visible.
Christmas Tree in Chocolate Shop
A decorated Christmas tree with a large red bow and gold star sits in the center of a chocolate shop interior. Shelves display chocolate products behind it. To the left is a glass display case with assorted chocolates and a digital screen showing 'Merry Christmas' and promotional text about Singapore chocolates. Stacks of chocolate boxes are on the floor nearby.
Display Case with Desserts and Chocolate Products
Two glass display cases filled with assorted cakes, pastries, and chocolate truffles. The left case holds layered cakes and rectangular desserts; the right showcases various chocolates including hazelnut, champagne truffle, and double espresso truffle. Labels are present but not legible. White tiled counter below.
Hand holding chocolate box in store
A hand holds a black and gold box labeled 'awfullychocolate SINGAPORE'S FAVOURITE CHOCOLATE' on a white napkin. In the background, shelves display jars of chocolates and promotional signage reading 'BEST SELLING COOKIES', 'The National Chocolate Ice Cream 2004', and 'Made in Sing'. The setting appears to be an indoor retail space with product displays.
Chocolate Shop Interior
Interior view of a chocolate shop with white tiled counter walls, black accents, display cases, and promotional signage on the wall. A partially visible neon sign reads 'choc'. A poster advertising an autumn collection is mounted on the wall. The floor has yellow social distancing lines.
Cake Display in Shop
A glass display case filled with assorted desserts including chocolate cakes on golden stands, creme brulee in white ramekins, and sliced chocolate tart pieces on yellow paper labels. A Nutella Tart is labeled nearby. The counter surface appears marble-like. Reflections of the shop interior are visible through the glass.
Inside shopping mall with chocolate store
Interior view of a modern shopping area showing customers near an 'awfullychocolate' storefront. Shelves display products, and a sign for 'Tai Cheong Baker' is visible to the right. Exit signs are on the left. The floor is tiled, ceiling has recessed lighting, and a directional arrow points to 'Concierge'. No menu or printed materials clearly visible.
Chocolate Cake with Heart Decoration
A heart-shaped chocolate cake with glossy dark frosting sits in a cardboard box. A gold-colored decorative topper shaped like a heart with the word 'love' inside is placed on top of the cake. The cake rests on a golden foil base.
Awfully Chocolate Bag
An orange branded shopping bag with the 'awfully chocolate' logo repeated in a pattern. The bag is resting on a countertop, with some stacked red boxes visible in the background.
Chocolate Desserts Display
A bakery display case showcasing chocolate-based desserts including Triple Chocolate Almond cake priced at $10.90 and Chocolate Praline Cake. The cakes are presented on gold foil under branded tags with 'awfully chocolate' logo. To the left, there are small caramelized dishes in white ramekins. The counter surface is marble-like with scattered red berries nearby.
Display of Desserts in Bakery
A close-up view of assorted desserts on a marble countertop, including chocolate tiramisu and caramel brittle & sea salt chocolate cake. Items are packaged and arranged neatly with signage indicating names and prices. The setting appears to be an indoor bakery or dessert shop display.
Awfully Chocolate Storefront
Interior view of a chocolate shop with white tiled walls, glass display cases filled with chocolates and pastries, and a staff member behind the counter. A bright neon sign reads 'awfullychocolate'. Above the counter is a black metal grid ceiling structure. A promotional poster on the wall advertises 'Dark Chocolate Ganache Cake' and 'Life Is Sweet'. The floor is made of beige tiles.
Awfully Chocolate Storefront Interior
Interior view of a chocolate shop with modern design, tiled floor, bright lighting, and display shelves. Staff are visible behind counter. Adjacent storefronts include Chinese characters signage and other retail outlets.
Chocolate Gift Box
A black chocolate box wrapped with a gold ribbon, labeled 'awfully chocolate', sits inside an open brown paper gift bag. The box is being held by a hand lifting the top flap of the bag. The background is a plain white wall and surface.
Awfully Chocolate Display Case
A display case showcasing various chocolate-themed desserts including slices of Nutella Tart, crème brûlée, a Black Forest Cake on a pedestal, and a large chocolate-covered item in a transparent cylindrical container with 'awfully chocolate' branding. The counter is marble-like, lit by overhead lights, and the background shows a glass storefront with blurred signage.
Chocolate Roll in Box
A partially eaten chocolate roll with a 'awfullychocolate' sign inserted into it, served in a cardboard box on a wooden surface.
Chocolate Mille Crêpe Advertisement
A printed advertisement or catalog page featuring a large chocolate mille crêpe cake with a yellow label reading 'awfully chocolate'. Below is a smaller image of the same dessert sliced, accompanied by descriptive text. The text mentions it's made from about 20 layers and available in Singapore for $88.
Red Chocolate Gift Box
A red cylindrical gift box with a matching ribbon tied in a bow on top, featuring embossed decorative patterns and the brand name 'awfully chocolate' printed on the side. A promotional card or flyer rests atop the lid, showing an illustration of a building and a QR code. The box sits on a wooden surface indoors, with blurred background elements including furniture and a door.
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