Bee Cheng Hiang 美珍香 at Raffles City Shopping Centre
Location: 252 N Bridge Rd, #B1-59, Singapore 179103
Floor -1 · Raffles City Shopping Centre
Famous Singapore bak kwa brand at Raffles City offering premium barbecued meat slices.
Famous Singapore bak kwa brand at Raffles City offering premium barbecued meat slices.
Bee Cheng Hiang is a Singapore institution, and its Raffles City outlet brings the brand's legendary bak kwa to one of the city's most prominent shopping centres. Founded in 1933, Bee Cheng Hiang is synonymous with barbecued pork slices, a snack deeply embedded in Singaporean food culture and especially popular during Chinese New Year. The shop offers its signature bak kwa in various cuts and flavours, from the classic sliced version to gourmet options seasoned with chilli, pineapple, or cheese. Gift packaging makes it a popular souvenir for tourists and a festive staple for locals. The Raffles City location ensures high visibility and steady foot traffic from both shoppers and office workers. Bee Cheng Hiang's enduring success lies in its commitment to quality and tradition, making it a brand that resonates across generations.Operating Hours
Overall Rating
Based on 35 Google reviews
Negative Reviews
D. Lim
Was craving Gourmet Bak kwa and got 500g from this outlet. Was sorely disappointed. Despite paying a premium, the pieces were all so dry & tough. Barely resembling “bacon” with the fat ratio. They use to be my trusted brand for a quick Bak kwa craving. But standards have dropped terribly. Nothing worse than a craving dissatisfied. Edit - They reached out to me to find out more about the substandard Bakkwa I bought and offered a replacement. I chose to get the replacement from their main store at Serangoon, the product/grilling done there was better. So if u see the bakkwa looking dry in the display case, believe your eyes. As every griller is different. Overall, great service recovery. But such an incident should not happen as a trusted retail chain, as customers would be expecting a standard across all outlets.
Sun Lee Chear
I went to this store yesterday. I bought Applewood bakkwa in 1kg and 1 pack of 3. They couldn't find a good quality box, so they just used a display box of 1kg, 3 pieces of bak kwa are packed in a small paper bag only then folded up, no …
Positive Reviews
Alice
I went to this store today to enjoy Applewood bakkwa it was very delicious. enthusiastic staff
Leo La Forge
Best jerky hands down. The applewood pork is really good.
Kat Darling
We called them at 7pm and asked if they could wait for us until 9:30 pm because we needed to buy from them for gifts to take home back to Manila. They waited for us and even gave some freebies. We appreciate this branch of Bee Cheng Hiang very much. Thank you for the great service!
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Photo Gallery
Bee Cheng Hiang 美珍香
Bee Cheng Hiang
The exterior of a Bee Cheng Hiang shop with bright red neon signage. The shop is filled with shelves displaying various products, and there are red decorative elements hanging from the ceiling. A person is visible inside the shop, and another person is walking away from the entrance.
Bee Cheng Hiang
A view of the Bee Cheng Hiang shop front, showcasing a display of dried meat products. A staff member is visible behind the counter. Promotional posters and product displays are arranged around the store.
Bee Cheng Hiang
A storefront with a display case of meat products and shelves stocked with packaged goods. The store name "BEE CHENG HIANG" is visible in red neon lettering above the display.
Bee Cheng Hiang Signage
A close-up shot of the illuminated red signage for "BEE CHENG HIANG" with Chinese characters above. The sign is mounted on a wooden panel and decorated with artificial pink cherry blossoms. Below the main sign, a menu board displays images of food items and text.
Bee Cheng Hiang
The exterior of a Bee Cheng Hiang shop with a prominent red sign and display cases filled with meat products. A promotional poster for a member app deal is visible.
Candied Bacon
A stack of candied bacon slices on a pink plate, with a serving utensil on the left and a yellow napkin on the right.
Bee Cheng Hiang Logo
The image displays the logo for Bee Cheng Hiang. It features red Chinese characters above the English text 'BEE CHENG HIANG' in red capital letters, all set against a white background with black borders at the top and bottom.
Gourmet Food Display
A well-lit interior of a shop, possibly a bakery or confectionery, with a prominent display counter showcasing various food items. Shelves in the background are stocked with neatly arranged boxes. Two staff members are visible behind the counter. The overall ambiance is clean and upscale.
Prawn Rolls
Jars of prawn rolls are stacked high, with red labels featuring Chinese characters and the text "Prawn Roll" and "BEE CHENG HIANG". In the background, a decorative branch with pink cherry blossoms is visible.
Bee Cheng Hiang Moonsters Gift with Purchase
A promotional sign for Bee Cheng Hiang's Moonsters collection, offering a gift with a purchase of $88. The sign features cartoonish plush toys and a QR code to scan. The text indicates the gift is worth $15.80 per box.
Hand holding dried meat
A hand with dark red nail polish holds a piece of dried meat over a plastic bag filled with more dried meat. The meat appears to be jerky. The background is a dark, textured surface, possibly carpet.
Bee Cheng Hiang Box
A hand holds a small, rectangular pink box with a floral design on the left side and the text "BEE CHENG HIANG" in gold lettering in the center.
Sliced Pork
A display of sliced pork jerky in trays. A sign above indicates the price for Sliced Pork is $7.50/100g and $45.00/600g.
Golden Floss Rolls
Clear plastic jars filled with Golden Floss Rolls, stacked on shelves. Each jar has a label with Chinese characters and the text "Golden Floss Roll" and "BEE CHENG HIANG". The lids are red.
Mooncake
A hand holds a packaged mooncake with intricate carvings. The packaging is clear plastic with gold lettering that repeats the brand name "BEE CHENG HIANG". A red and white sticker on the packaging reads "四黄白莲 White Lotus 4 Yolk" in Chinese and English.
Baklava Shop Interior
An interior view of a baklava shop with staff members behind a counter. Pink cherry blossoms are draped from the ceiling. Shelves stocked with canned goods and packaged items are visible on the left. A display board above the counter features images of baklava and text that reads "Singapore's Favourite Baklava". Staff members in red vests are seen serving customers and operating a cash register.
Box with Rabbit and Moon Design
A square box with a light purple background features a whimsical illustration. A white rabbit is depicted mid-leap, with its ears perked and a playful expression. Above the rabbit, a large, soft yellow circle represents the moon. Delicate branches with yellow blossoms and small butterflies are scattered across the scene, adding to the enchanting atmosphere. The box is placed on a wooden surface.
Mooncake
A close-up, top-down view of a golden-brown mooncake with intricate embossed designs on its surface. The mooncake is square-shaped with a scalloped edge. The central design appears to be Chinese characters and possibly figures or motifs. The mooncake rests on a dark, textured surface, possibly a plate or fabric.
Mooncake
A close-up, overhead shot of a golden-brown mooncake with intricate embossed patterns. The mooncake is square-shaped with a scalloped edge and features Chinese characters and floral designs pressed into its surface. It rests on a dark, textured surface, possibly a plate or tray, with a blurred white element in the background.
Bak Kwa Display
A display of various types of bak kwa (dried meat jerky) in metal trays. A sign above indicates prices and a "Must Try!" recommendation.
Bak Kwa
A close-up view of trays filled with bak kwa, a popular Chinese dried meat snack. The bak kwa pieces are thin, rectangular, and have a glossy, reddish-brown appearance, indicating they are likely grilled or roasted. Some pieces show slight charring. The bak kwa is arranged in neat rows within metal trays.
Assortment of Dried Meat Slices
A display of various dried meat slices, likely jerky, arranged in metal trays under a glass counter. Signs indicate prices for 'Sliced Pork' and 'Minced Pork' by weight.
Snack Shop Display
A display of various snacks, primarily in jars and bags, with a cashier in the background. Prominent are large jars filled with what appear to be crispy rolls, labeled in Chinese and English. Some bags are also visible with Chinese characters and branding. A sign indicates "SALE" and promotional information about cashback offers and payment methods like Kris+. A cashier wearing a red shirt and mask is visible behind the counter.
Bak Kwa Display
A display case filled with various types of bak kwa (dried meat jerky). There are signs advertising different flavors and promotions, including a Mother's Day special for Golden Honey Bak Kwa. Prices are listed per 100g and 600g.
Meat Snacks Display
A display case filled with various types of dried meat snacks, likely bakkwa. The display features trays of the snacks, with labels indicating prices per 100g and 600g. One prominent label reads "Chilli Pork" and another "Bakkwa Bites". A large decal on the glass reads "MADE WITH PASSION SINGAPORE".
Bak Kwa Display
A close-up, overhead view of trays filled with glistening, thin slices of bak kwa, a popular Chinese barbecued meat snack. The bak kwa pieces are arranged in neat rows, showcasing their rich, reddish-brown color and slightly charred edges. The texture appears slightly sticky and caramelized. The display is presented in a metal tray, suggesting a retail or food stall setting.
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